Aftershock is one of the premier rock festivals in the United States, and it happens right here in our hometown of Sacramento at Discovery Park. This 4-day festival is renowned for its stellar lineups featuring top rock, metal, and alternative bands, making it a must-attend event for fans of hard-hitting live performances. Aftershock delivers an action-packed experience fueled by passionate fans, high-energy performances, mosh pits, and a strong sense of community that keeps people coming back year after year. This year, we were thrilled to bring our trailer photo booth, Hugo, into the VIP section, offering free photos to all VIP guests as an exclusive perk with their pass.
The VIP Experience at Aftershock Festival
This year, we were excited to bring our trailer photo booth, Hugo, to the VIP section of Aftershock Festival. To ensure Hugo fit right in with the Aftershock vibe, we added a stylish lounge setup outside, complemented by our vibrant red sign, creating an inviting space where VIP guests could connect with each other, have fun, and capture unforgettable memories. The atmosphere was all about connection and creativity, providing a perfect backdrop for festival-goers to snap moments they’ll cherish forever. Over the course of the festival, our booth was buzzing with activity—we snapped over 4,000 individual photos printing over 2,600 photo strips, capturing festival-goers in their best rock outfits and post-performance excitement. VIP guests were welcomed into the booth each day to take free photos and walk away with photo strips customized to Aftershock.
The feedback was overwhelmingly positive, with many guests loving the addition of a photo booth as part of their VIP perks. One guest even shared, "I have been to Aftershock since they started, and this is my first year having a photo of myself at the festival, I will cherish this photo." Hearing these stories and knowing we helped create lasting memories made the experience truly rewarding for us.
Enhancing VIP Experiences at Festivals: How a Photo Booth Adds Lasting Value and Memorable Moments
At Penny & Co., we understand that festivals are all about creating lasting memories, and our photo booths are the perfect way to capture those moments. Having a photo booth in the VIP section not only offers guests a fun and interactive experience but also gives them something meaningful to take home—free of charge. Many VIP attendees at Aftershock shared how much they appreciated having a complimentary keepsake, with comments like, "Everything else costs money; it's nice to feel valued as a participant by having something to take home with me," and "Having something to remember the festival by adds so much value to the VIP experience."
Our photo booths offer more than just a photo—they provide festival-goers with a tangible reminder of their experience. The ability to take home high-quality, branded photos without spending extra money makes VIP guests feel even more appreciated and enhances the overall value of their pass.
Boosting VIP Perks and Brand Activations: The Impact of Photo Booth Experiences at Festivals
Our experience at Aftershock Festival showed us just how much value a photo booth can bring to festivals, especially in VIP sections where guests expect exclusive perks. At Penny & Co., we’re passionate about creating memorable guest experiences through personalized photo activations that leave a lasting impression. Whether it’s giving VIP attendees a fun way to capture memories or helping brands extend their reach through creative, branded content, our photo booths are the perfect addition to any festival or event.
We’re excited to work with more festivals and brands looking to enhance their VIP offerings or create unique brand activations that engage guests in a meaningful way. If you’re planning an event and want to add a touch of fun and personalization that your guests will love, we’d love to collaborate with you!
Let’s create unforgettable experiences together!